Product and Brand Protection
SICPA is a pioneer in authenticated security solutions for brands operating in a world of illegitimate trade. We deliver a comprehensive and customisable brand protection strategy with the aim of building a long-term relationship with each of our clients. Our core portfolio includes a security label solution, a packaging label solution, and a product security solution.
Our customer-centric approach provides a secure line of defence for end-consumers and helps our clients overcome new market challenges, all while building a safer future for trade and commerce. We ensure the integrity of your brand while safeguarding sensitive data with easy-to-use solutions.
Description
Counterfeit products (B2B or B2C) are fake copies of original products made and sold with the intention of deceiving people for profit. These fake products may look like the real ones, but they are often made with lower quality materials and methods that can be harmful to people’s health and safety.
Product adulteration involves deliberately making changes to products by replacing and/or partially diluting its content to re-use original packaging for a lucrative purpose and subsequently deceive consumers.
Return and warranty fraud involves the illicit practice of purchasing, altering, and returning products for compensation. This leads to substantial financial losses and an increased presence of substandard goods in the market.
“Grey, or “parallel”, market diversion occurs when individuals or businesses use illegal or non-compliant sales channels to sell products.
